About WasteX, in a few lines.
WasteX is a New Zealand construction technology company that turns the dockets, receipts and site records a project already produces into one clear record, with the original attached to every figure.
WasteX is a New Zealand construction technology company. Its platform brings the dockets, receipts, invoices and photos a project already produces into one record, then helps teams report on waste, carbon and compliance with the original document attached to every figure. WasteX began as WasteXpert, founded in Auckland in 2023 by Jean-Luc Ellis, Logan Soole and Max Lawton, and won the University of Auckland’s Velocity $100k Challenge that year. It works with Auckland Council Waste Solutions and Waitematā Local Board on construction waste reduction programmes.
WasteXpert is our earlier name. Coverage before 2025 uses it.
Key facts.
As WasteXpert, by Jean-Luc Ellis, Logan Soole and Max Lawton.
First place and NZ$25,000 in seed capital from the University of Auckland.
Accepted into the University of Auckland’s incubator programme.
Jean-Luc Ellis received the University of Auckland Blues Award for Most Meritorious Innovation.
A Waitematā Local Board programme, run with Auckland Council Waste Solutions over eight months.
Across all projects to date, as reported by the University of Auckland.
In the news.
The founders.
“Momentum comes from starting, testing and refining, not waiting for the perfect moment.”Jean-Luc Ellis, University of Auckland, October 2025
Brand assets.
Inter Display for headlines, Inter for text, Roboto Mono for small labels.